What’s the Best Link to Share for Your Podcast?
We got tired of “it depends”... so we built the answer.
If I had a rand for every time someone asked me that question... well, I’d have a whole bunch of rands. It’s a question that comes up in almost every onboarding call, every strategy session, every WhatsApp voice note from a client who’s just about to go live.
And for a long time, my answer was frustratingly honest: “It depends.”
Fish where the fish are, right? If your audience lives on Apple Podcasts, share your Apple link. If they’re Spotify people, share that. If they’re on YouTube Music - well, you get the picture. The problem is... most people don’t know where their listeners are. And even if they do, their mum is on Apple while their business partner swears by Spotify and their Gen Z intern only listens on YouTube. So you end up with a paragraph of links in your email signature and nobody clicks any of them.
Enter the “universal link” solutions
For a while, we pointed everyone to pod.link - a genuinely good service built by Nathan Gathright back in 2018. Nathan sold it to Podsights, which got acquired by Spotify, and then (in a rather lovely full-circle moment) Spotify gave it back to him last year. Good on Nathan! (We’ve exchanged a few mails and he’s totally going to keep rocking whatever he does.) But during those years in corporate limbo, development was... let’s say leisurely.
Pod.link does what it does, and it does it well enough. But “well enough” wasn’t quite cutting it for us.
What we actually wanted
Here’s the thing, when you work with as many podcasters as we do (both here in South Africa and around the world), you start seeing patterns in what people really, really need. (Yes, that was a Spice Girls reference. No, I’m not sorry.)
We wanted three things:
1) A short URL that’s actually memorable Not some auto-generated string of numbers based on your Apple podcast. Something a client could rattle off at a networking event, print on a business card, or say on air without spelling it out letter by letter.
2) Customisable slugs We wanted control over the URL path. MyPod.zone/mypodcast - clean, simple, yours.
3) More than just listen links This is where pod.link and most universal link services stop. They give you a page with platform buttons. That’s great... but what about your social channels? Your website? A specific call-to-action like “Book a discovery call” or “Download our free guide” or “Subscribe to our newsletter”? We wanted a landing page that works harder than just pointing people to Apple and Spotify.
So we built it ourselves.
The result is MyPod.zone - a podcast directory and customisable landing page system that does all of the above and then some.
Podcast we work with get a clean, short URL (sometimes more than one). The landing page pulls in your show artwork, your latest episodes, AND your social links, website, contact details, and custom CTA buttons - whatever matters most to you and your audience.
Think of it as your podcast’s digital business card...
And yes, this is an unashamedly self-serving announcement ;-)
But it’s also genuinely useful for our clients, and that’s the bit that matters.
A quick note on the directory
If you visit mypod.zone, you’ll see a summary of all the podcasts with landing pages. Now, NB! We don’t necessarily produce ALL of the podcasts in the directory. We produce most of them, but in some cases we’ve been involved in a specific aspect of their production or consulting. Just want to be clear on that.
Here’s where you come in...
If you’re one of our podcasters (past or present), I need a small favour pelase.
We want to make sure your MyPod.zone page is as current and useful as possible. That means we need your latest:
Social media links (have you started a new channel? Dropped one? Finally given in and gone back to X?)
Website URL (especially if it’s changed)
Preferred contact details
Your YouTube channel url (pro tip, always add ‘?sub_confirmation=1’ to the URL on your website.)
Any custom CTAs you’d like on your page — think “Book a consultation”, “Join our community”, “Download our media kit”... whatever drives value for you
Drop us a mail and let us know what needs updating. If you’re not sure what’s on your page right now, just visit mypod.zone and search for your show. If it’s not there… shout!
This is one of those small things that makes a surprisingly big difference. One link, everywhere, always up to date.
And if you’re not YET a client...
...but you’re curious about what a podcast landing page like this could do for your show, reach out. We’d love to chat.
Thank you for your time today. As always, if you have questions or feedback, drop us a mail.
Now go share your podcast. With one link. :-)
MyPod.zone is built and maintained by the team at Solid Gold Podcasts. Because sometimes, when you can’t find the tool you need... you build it yourself.