Hello again
A while back, Tamara Oberholster (the Word Chef) reached out for a chat about podcasting. Now you may already know this, but I can talk on this particular subject ad nauseam (and often do) ;-) Well, Tamara humoured me and let me ramble on excitedly for longer than I probably should have. And then, she succinctly distilled it into a really useful article that appears in the latest GIBS acumen publication under the title “Does Your Business Need a Podcast?”
Now colour me biased, if you will, but I think long form spoken word content is essential for ensuring your context is out there in the wild. The days of word density (aka SEO) are sunsetting and Agentic search is very likely to be with us for some time.
When last did you ask Google for a list of links to choose from? I’m betting you asked Chat/Claude/Gemini and appreciated the personalised answer that took your context into account?
So the big question you should be asking yourself is…
“Who is telling the Agents OUR story?”
Anyway, let me not steal Tamara’s moment more than I already have…
There’s a lot of good content in here, though my personal recommendation is jumping straight to page 23 ;-)
Read and enjoy it here..
https://mags.contactmedia.co.za/acumen/56/
Anon
